FitData began with two goals in mind. First, a fun and exciting way that we could encourage and hold our colleagues accountable for staying fit. Second, we wanted a way to help our clients understand the power of data and how it could be used to help tell their story. We invite you to join us on our journey through 2019.
- Hunter McMahon

Our Training Data Feed

Blog Posts


There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them. ~ Denis Waitley
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Data Preparation & Race Day!

Earlier this month, two colleagues, a bunch of friends and I ran, crawled, climbed, grit and grinded for 3.9 miles and through 22 obstacles at the Spartan Race (Lake Lanier).  ...
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Layers Matter

Let’s be honest – nobody likes training in the cold.  Some may claim that they do or rationalize their logic by saying that it’s better than training in the summer heat.  ...
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Committing to Change

Many of us spend this time of the year reflecting on the past and planning for the future. Along with that comes the tradition of making New Year’s resolutions.
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